Gaya APA

Lamb, Charles W., Hair, Joseph F., Mc Daniel, Carl. (1993). Principles of Marketing (Edition 2) . USA: South-Western College.

Gaya Chicago

Lamb, Charles W., Hair, Joseph F., Mc Daniel, Carl. Principles of Marketing (Edition 2). USA: South-Western College, 1993. Text.

Gaya MLA

Lamb, Charles W., Hair, Joseph F., Mc Daniel, Carl. Principles of Marketing (Edition 2). USA: South-Western College, 1993. Text.

Gaya Turabian

Lamb, Charles W., Hair, Joseph F., Mc Daniel, Carl. Principles of Marketing (Edition 2). USA: South-Western College, 1993. Print.